Organize for growth and innovation

Success is usually measured by having reached financial goals and budgets. This way of measuring success automatically means that we get stuck in what has been and that there is an internal focus on efficiency and productivity. We stay in silos and run the business with command and control. We become reactive, avoid risk and respond to problems and opportunities with short-term initiatives.

This in turn leads to us continuing to fight for market shares in a traditional often mature market with existing products and services… which limits growth and innovation!

In addition, individuals, teams and the organization itself are largely limited and can not use their full potential.

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So, we do not think this way of measuring success works anymore! Not if we want to build long-term value and healthy enduring growth. Instead, we need to measure success by whether we have moved in the right direction and created more value and impact. And we need to build growth capacity by developing the organization's way of working.